THE CHALLENGE
A manual process that’s an annual headache for an insurance provider
Open enrollment season is an annual 6-to-8-week stretch and a high-priority project for HR teams. For Urania Wynperle, Enrollment Solutions Manager at Reliance Matrix, enrollment season is a busy time, but having AI-powered content tools that automate some of the benefits process is a relief, cutting her presentation creation time down from four hours to one on average.
“It’s a no-brainer! If you’re an enrollment manager, you need to get Showpad Brainshark. It’s probably the easiest technology you can work with.”
Urania Wynperle
Enrollment Solutions Manager at Reliance Matrix
THE SOLUTION
Driving enrollment success with AI and automated content
Here’s what Urania had to say about our platform’s impact across her organization and client experience:
On user experience and why they chose Showpad Brainshark
“When I first started here in 2022, we were using another application. It was a very difficult software to maneuver. So I worked with my marketing team to push Showpad Brainshark over the finish line. Within probably six months of me being here, we moved over to Showpad Brainshark.”
On translation
“That’s a great thing about the Showpad Brainshark feature: being able to translate those presentations into Spanish and other languages. We have clients asking for Showpad Brainsharks in Fulani!”
On time savings and platform usage
“January 1 is the most common effective date for most clients’ employee benefits. So this season, I’ve probably done 100 trainings. I’ve been doing all of this manually — writing it and recording it. If I’m right on point, it could take me 15 minutes to do a recording. But if the dogs bark or the phone rings or motorcycle goes by, it could take me four hours. So that’s why I’m very excited about Authoring AI.”
On user adoption and information retention
“Most people are not going to take time to read, but what they will do is pull it up on their phone, put in their earbuds — and they can still work, mow the lawn, watch a baseball game, and listen to it at the same time and still get better education than just reading.”
On tracking adoption and engagement
“The best part about it is that it’s a link. So I incorporate the Brainshark links when I build client microsites, which are their one-stop-shops for all their benefits with Reliance Matrix. I also embed those links into our text messaging campaigns to employees, and I can see how many clicks there were or visits. I have one group with 9,000 employees, and there were 3,000 visits. That’s a third of the group, which is great for our industry.”
THE IMPACT
A faster, smarter enrollment process — for every client
Reliance Matrix transformed how it builds and delivers enrollment content. With Authoring AI, presentation creation time dropped from four hours to one, freeing Urania to focus on clients instead of recordings.
In 2024 alone, the team created 131 trainings for 291 clients and hit a one-third adoption rate on employee presentations —strong results for the industry. Instant translation into Spanish and French (with demand growing for even more languages) means no client gets left behind. Employees engage with Brainshark content on their own terms, listening on their phones rather than reading through dense documents.
And with trackable links embedded in microsites and text message campaigns, Reliance Matrix can see exactly how content performs — down to individual clicks. A virtual showroom for enrollment and claims processing is already in development, signaling there’s more to come.