Built for field sellers.
Trusted by revenue leaders.
Designed for what’s next in AI.

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Engineered for effectiveness.

Showpad brings content management, sales readiness, buyer engagement, and intelligence into a single, AI-native revenue effectiveness platform that meets sellers where they are — in the field, in the meeting, in the crucial moments. By connecting the human side of field selling with the intelligence of AI, our platform unites field sellers, managers, marketers, partners, ops, and enablement teams, driving consistent execution with your customers and measurable revenue outcomes for your company.
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About Two Origins

Two origins.
One shared ambition.

Showpad and Bigtincan began on opposite sides of the world — one in a medieval Belgian town, the other in Australia’s emerging tech scene. Yet both were driven by the same belief that sellers deserve better tools at every stage of their workflow. Better ways to learn, easier access to the right marketing content, more support in the field and in all the interactions that define a deal. What began as parallel missions has become one central ambition: to empower revenue teams to sell smarter, faster, and together.

How we got here.

2011

Bigtincan launched in Sydney, Australia, as a mobile-first content platform that helped teams store, sync, and access content on smartphones and tablets.

 

Showpad is founded in Ghent, Belgium, as a mobile-first iOS app engineered for analytics-backed content distribution for common field-selling use cases.

2012-2014

Bigtincan Dashboard is released on the iPad, opened new US headquarters outside Boston, and deployed Bigtincan Hub, the mobile iOS app for customers.

 

Showpad opened the first US office in San Francisco, and raised a $2M Series A round and $8.5M Series B round. Additionally, Showpad launched a web app, and acquired Storydesk, a tablet-based publishing platform for sales teams to add interactive presentation capabilities.

2015-2016

Bigtincan became an Apple Mail Privacy Protection (MPP) Foundation Member.

 

Showpad launched personalized content Collections, allowing sellers to curate their own presentations from marketing-approved assets. Showpad released CRM integrations with Salesforce and Microsoft Dynamics and email plug-ins with Outlook and Gmail. Showpad raised a $50M Series C, led by Insight Venture Partners.

2017

Bigtincan passed 200 customers, was listed on the Australian Stock Exchange, and acquired Contondo, a business solution that aligns marketing investments with sales needs to increase the ROI of resources.

 

Showpad signed its 1,000th customer, launched Showpad Experiences to help teams organize content for easy discovery and presentation, and released the Developer Portal with public SDK and APIs. Additionally, Showpad opened the Chicago headquarters and raised a $25M Series C Extension by Insight Venture Partners.

2018

Bigtincan acquired FatStax, a mobile sales content and presentation tool, and Zunos, a mobile-first learning and micro-training platform, which would soon become a core part of the learning offering.

 

Showpad acquired LearnCore and VoiceFox, adding sales training, sales coaching, and meeting intelligence capabilities to the platform. Additionally, Showpad released Shared Spaces digital sales rooms and augmented reality capabilities to elevate the buying experience and continue buyer conversations after the meeting. Finally, Showpad launched the Partner Program, a global network of companies that collaborate to bring enablement solutions to more customers.

2019

Bigtincan acquired three companies — Veelo, Asdeq, and XINN — broadening the product portfolio across coaching, mobile content management, and content creation and automation.

 

Showpad was named Best Workplace by Inc. magazine and raised a $70M Series D round. Released the Integrated Sales Enablement Platform, combining sales content delivery and sales training and coaching. And expanded the Partner Program with sales effectiveness partners, including Brevet, Richardson, and Bridge. 

2020-2021

Bigtincan acquired ClearSlide, a sales engagement and content-tracking platform, deepening buyer insights for customers. Bigtincan acquired VoiceVibes (AI coaching and speech analysis), Vidinoti (AR/VR content delivery), and Brainshark (sales readiness and coaching), improving AI, immersive content, and learning abilities.

 

Showpad released the Remote Selling Hub, a centralized seller resource center, to help customers create a virtual sales environment and added personalized video messaging functionality to the platform.

2022

Bigtincan launched virtual showrooms (interactive digital selling experiences) and Bigtincan for Salesforce (a Salesforce integration for content and engagement). Additionally, Bigtincan acquired SalesDirector.ai, an AI-driven revenue intelligence and forecasting platform, joined the Oracle Partner Network, and won the Aragon Research 2023 Innovation Award.

 

Showpad named Hendrik Isebaert as CEO with co-founder Louis Jonckheere moving to the board of directors and Pieterjan (PJ) Bouten becoming Chairman of the board. 

2023

Bigtincan was named to Fast Company’s World’s Most Innovative Companies list, recognized as a leader in the Aragon Research Globe™ for Enterprise Coaching, and in the Gartner® Market Guide for Revenue Enablement Platforms. Bigtincan acquired Modus, a mobile content and product training platform, and imSMART, a digital asset management and interactive sales tool used in industrial sectors. It also launched GenieAI™, the AI engine powering content recommendations, insights, and automated workflows across the platform.

 

Showpad revolutionized data capabilities and reporting with Analytics AI, a question-based analytics feature that allows users to ask natural language questions to surface data. Named a Leader in the Forrester Wave™ for Sales Readiness. And launched the next generation of AI-powered enablement , including tools like asset search, pitch practice, and content library governance. 

2024

Bigtincan delivered an integration with Microsoft 365 Copilot, launched a robust series of AI features, including Genie Assistant, Search AI, Authoring AI with translation, Coaching AI, Roleplay AI, and Meetings AI, culminating in the Aragon Research Innovation Award for Sales AI.

 

Showpad was named a Leader in the Forrester Wave™ for Revenue Enablement Solutions, and recognized as a Customers’ Choice in Revenue Enablement platforms by the Gartner® Peer Insights™ report.

2025

Bigtincan launched GenieAI™ Pro with AI-generated podcasting, vision and voice AI, digital avatars, and the Bigtincan for Chrome extension.

 

Showpad continued to launch new AI features, including Field Meeting AI, the first AI agent built for field sales that streamlines meeting prep and customer content recommendations and automates follow-up.

 

Showpad and Bigtincan are both acquired by Vector Capital and merged to create a new standard in AI-native revenue effectiveness for field-selling-centric organizations.

2026

Showpad defined a new category — revenue effectiveness — and launched an AI-native platform purpose-built for complex, field-selling organizations. Powered by GenieAI and grounded in trusted first-party data, the platform created a standard for how revenue teams drive consistency, execution, and growth. A reimagined brand, message, and visual identity signaled the maturity and ambition of the combined company rooted in a simple promise to customers: You can rely on Showpad.

Where you’ll find us.

8239
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offices around the world

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countries with customers

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employees globally

USA

North America

Chicago, US

1 N State Street, 11th Floor, Chicago, IL 60602, United States

Boston, US

260 Charles Street, Suite 200, Waltham, MA 02453, United States

United Kingdom
Belgium
Romania

Europe

London, UK

30 Panton Street, 6th Floor, London, SW1 Y4AJ, United Kingdom

Glasgow, UK

2 West Regent Street, Glasgow, G2 1RW, United Kingdom

Ghent, BE

Moutstraat 62,
9000 Ghent, Belgium

Bucharest, RO

Bucharest Business Garden, Building A, 3rd Floor Calea Plevnei 159, București 060013

India

Asia

Pune, IN
Australia

Australia

Sydney, AU

64 York Street, Level 10, Sydney, NSW 2000, Australia

Hobart, AU

169 Liverpool Street, Level 5, Hobart, Tasmania 7000, Australia

Our investors.
Guided by innovators. Backed by believers.

Vector Captial

Vector Capital

Vector Capital is a leading San Francisco-based investment firm focused on transformational investments in middle-market technology and technology-enabled businesses. Founded in 1997, Vector manages more than $4 billion of capital across credit and private equity strategies on behalf of a high-quality group of global limited partners. For nearly 28 years, Vector has combined technology investments with operational transformation to deliver breakthrough results.

Insight Partners

Insight Partners

Insight Partners is a leading global venture capital and private equity firm investing in high-growth software companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 875 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Their mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on growth expertise to foster long-term success.

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