Amanda Bedborough

Amanda Bedborough serves as Showpad’s Chief Revenue Officer, leading Sales, Customer Success, Professional Services, Enablement, and RevOps. Amanda is a proven global revenue leader with a track record of transforming and scaling enterprise software organizations. Most recently, she served as Chief Revenue Officer at DataCore Software, where she led the modernization of the global go-to-market organization, strengthening execution rigor and driving sustainable growth in a highly competitive infrastructure market.

Prior to that, Amanda served as Executive Vice President, Global Sales & Marketing at Corel Corporation, managing $265M in revenue and a team of 150+ across eight countries. She led global channel, OEM, and eCommerce strategy, delivering strong growth through digital transformation and commercial optimisation. Across her career, she has consistently paired operational discipline with customer-centric execution — building revenue engines designed for long-term value creation.

Outside of work, Amanda enjoys spending time with her two sons and Cavapoo Bella. When time allows, Amanda also loves hiking, cycling and pilates.