Where do your revenue teams go for strategic intelligence? When marketing needs competitive analysis or sales requires account insights, the answer often involves hours spent digging through documents, websites, and knowledge bases.
If your answer is “we cobble it together manually,” then you’re burning valuable time that could be spent on strategic work instead of information gathering.
Many organizations accept this research burden as necessary, but your best minds didn’t sign up to be document hunters. Your experts need a way to quickly synthesize large volumes of information to get at the context that drives decisions — without sacrificing days to manual research.
Deep research is crucial for strategic work, providing benefits like:
- Comprehensive insight synthesis from multiple sources
- Evidence-based recommendations rather than gut feelings
- Greater confidence in strategic decisions
- Time savings for high-value professionals
That’s why we’re excited to introduce Genie Assistant deep research — an agent that searches trusted resources across the web and your approved internal content to deliver detailed, multi-section reports. All without the exhaustion of manually hunting, reading, and stitching insights together from different sources.
Generate comprehensive reports from large information sets
You want your teams to make decisions based on complete information, not whatever they happened to find in their first few searches.
Now your sales, marketing, enablement, and customer success teams can quickly produce structured deliverables like competitive summaries, market briefs, and strategic recommendations by letting AI process large content sets and extract key points, trends, and supporting evidence in minutes rather than days.
The AI analyzes approved knowledge sources — your internal Showpad content and trusted external knowledge sources — to create detailed multi-section reports that would typically require extensive manual effort.
After receiving the AI-generated report, your team can focus on adding their unique expertise and judgment rather than spending their valuable time on initial information gathering.
They might want to refine the report with additional questions, or simply use it as a comprehensive starting point for further analysis.
With deep research, they can quickly move from questions to answers to recommendations for internal teams and customers while working with content scopes your organization trusts.
Overcome limited bandwidth challenges
Sometimes we expect too much from lean teams.
Their responsibilities expand constantly as markets change and businesses grow, but generally, they’re expected to handle day-to-day execution, relationship management, and crisis response — and then they’re supposed to be strategic advisors on top of all that.
They simply don’t have enough time. And as much as they might want to be research analysts poring through thousands of documents, it’s unrealistic to assume they have the bandwidth to conduct thorough research for every situation.
The manual approach might not capture enough information, whereas with Deep Research, it’s comprehensive every single time.
“The research piece is a huge pain point for sales and marketing teams. They’re constantly forced to choose between depth and speed when preparing strategic deliverables.” — Sandra Cantor, Director of Product Marketing at Showpad
Deep research with Genie Assistant allows your team to create in-depth analyses at scale without requiring more hours in already packed workdays.
It provides decision-makers with comprehensive information gathered from approved sources without having to sacrifice strategic thinking time to do so.
As an advanced research agent, Genie Assistant lets teams quickly generate reports whenever they need insights. They won’t be limited by how many reports they have time to manually create each week. And when they share their findings with stakeholders, the consistent structure and comprehensive coverage builds credibility.
The AI is also able to process more information than a human realistically could in a compressed timeframe, finding connections between disparate sources and highlighting patterns that might otherwise go unnoticed.
All sources are clearly cited so teams can verify the information and dive deeper as needed.
Tackle diverse research scenarios with precision
Not all research questions are straightforward. By customizing your deep research prompts according to your needs, teams can investigate complex topics, compare options, or build detailed strategic recommendations.
When using deep research in Genie Assistant, users can focus on specific areas like:
- Competitive intelligence for pursuit preparation
- Strategic account or territory briefings
- Industry trend analysis from multiple sources
- Product comparisons with feature breakdowns
- Market opportunity sizing and qualification
- Customer pain point identification
- Regulatory requirement summaries
- And more, with results tailored to your specific question
By selecting different information sources to include, you can create a focused report on a single topic using everything you know, or cast a wider net to find connections between seemingly unrelated areas.
Teams can generate a comprehensive overview of customer challenges in a specific vertical and learn how to align solutions to those needs through deep pattern analysis.
Integrate AI research into your strategic go-to-market workflows
Deep research in Genie Assistant is a powerful capability, but it doesn’t exist in isolation. It’s integrated directly into the Showpad platform. And it’s not limited to a single department, either. Sales and marketing may be the primary users, but your customer success, enablement, and product teams can also benefit.
Adding deep research to your strategic workflows helps teams make more informed decisions while spending less time on manual information gathering.
Whether it’s for competitive analysis, quarterly business reviews, territory planning, or new market evaluation, deep research makes comprehensive intelligence more accessible, consistent, and actionable.
Put the future of research in focus
Ready to give your revenue teams back hours of their week? Get a demo of Genie Assistant to see how.
Frequently Asked Questions
Genie Assistant deep research is an AI research agent built into the Showpad platform. It searches across your approved internal content and trusted external web sources to produce detailed, multi-section reports on topics like competitive intelligence, market analysis, account briefings, and strategic recommendations. Instead of spending hours or days gathering and synthesizing information manually, your team gets comprehensive, structured reports in minutes.
Standard AI chat and search tools give you short answers to single questions. Deep Research goes further — it processes large volumes of information across multiple sources, identifies patterns and connections, and delivers a structured, multi-section report with cited sources. Think of it as the difference between asking a quick question and getting a full strategic briefing.
When you create a deep research prompt, you can specify the topic, the sources to include, and the type of analysis you need. Whether you want a narrow competitive comparison between two specific products or a broad market landscape overview across an entire vertical, you control the scope.
Genie Assistant deep research is integrated directly into the Showpad platform, so it works alongside the content, readiness, and engagement capabilities your team already uses. You can incorporate deep research into recurring workflows like quarterly business reviews, territory planning cycles, competitive win/loss analysis, and new market evaluations — making comprehensive intelligence a consistent part of how your team operates rather than an occasional, time-consuming project.
