Our Company History

Our Company History

It all started in 2011 in a historic town in Belgium. And what a ride its been! Learn more about the explosive growth that has brought Showpad to where we are today — the best thing that ever happened to your sales team!


2011
Founded in Ghent (BE)
2011
Delivered iOS app
2012
Showtime launch
(now the biggest annual Sales Enablement conference in Europe)
2013
Opened first US office
2013
Android app launched
2013
Added Xerox and Merck as key customers
2013
$2M Series A
2014
Web app launched
2014
Added Dow Chemical and Bridgestone as key customers
2014
$8.5M Series B
2015
Windows app launched
2015
Added Fujifilm, BNP Paribas, Saint-Gobain and Prudential as key customers
2016
Salesforce and Microsoft Dynamics integrations released
2016
Email plugins launched
2016
Added Kimberly-Clark as a key customer
2016
$50M Series C
(led by Insight Venture Partners)
2017
1,000+ customers
2017
Showpad Experiences launched
2017
Showpad Developer Platform launched
(with public SDK and APIs)
2017
Chicago Headquarters opened
2017
$25M extension
(by Insight Venture Partners)
2018
6 offices | 5 acquisitions | $120M funding
2018
350+ employees
2018
Acquired LearnCore
2018
Shared Spaces, Augmented Reality and Partner Program launched
2018
GDPR compliant
Showpad cofounders Pieterjan Bouten Louis Jonckheere Peter Minne

Showpad was founded in 2011 by Pieterjan (PJ) Bouten, Louis Jonckheere, and Peter Minne, who became close friends while working together at Netlog (the European version of Facebook before Facebook became available in Europe). After founding and growing In The Pocket, an agency focused on developing mobile apps, PJ, Louis, and Peter uncovered a large market need for organized mobile content distribution backed by credible tracking and analytics. With their expertise in building consumer-facing apps, they developed Showpad.

To date, Showpad has raised more than $185 million in funding to propel its explosive growth and to extend its position as an industry leader.

Today, Showpad has more than 450 employees in headquarters in Ghent and Chicago and offices in London, Munich, San Francisco, and Wroclaw. We have more than 1,200 customers in 50 countries, including GE Healthcare, Bridgestone, Honeywell, and Merck.