Our Company History
In a historic town in Belgium, Showpad started with a single idea — supporting sellers in the buyer moments that matter most. Even as we’ve grown across countries and capabilities that mission still holds true today.
Founded in Ghent, Belgium, as a mobile-first iOS app engineered for analytics-backed content distribution for common field-selling use cases, including presenting content on iPads at tradeshow booths.
Opened the first US office in San Francisco, launched the Android app, and raised a $2M Series A round.
Launched web app and later that year acquired Storydesk, a tablet-based publishing platform for sales teams to add interactive presentation capabilities to Showpad, and raised an $8.5M Series B round.
Launched personalized content Collections, allowing sellers to curate their own presentations from marketing-approved assets.
Released CRM integrations with Salesforce and Microsoft Dynamics and email plug-ins with Outlook and Gmail and raised a $50M Series C, led by Insight Venture Partners.
Signed 1,000th customer, launched Showpad Experiences to help revenue teams organize content intuitively for easy discovery and presentation, and released the Developer Portal with public SDK and APIs.
Opened Chicago headquarters and raised a $25M Series C Extension by Insight Venture Partners.
Acquired LearnCore and VoiceFox, adding sales training, sales coaching and meeting intelligence capabilities to our platform.
Released Shared Spaces digital sales rooms and augmented reality capabilities to elevate the buying experience and continue buyer conversations after the meeting.
Launched the Partner Program, a global network of companies that collaborate to bring enablement solutions to more customers.
Named Best Workplace by Inc. magazine and raised a $70M Series D round.
Released the Integrated Sales Enablement Platform, combining sales content delivery and sales training and coaching.
Expanded the Partner Program with sales effectiveness partners, including Brevet, Richardson, and Bridge.
Released the Remote Selling Hub, an integrated and centralized seller resource center, in wake of the COVID-19 pandemic, to help customers transition to a virtual sales environment with content and coaching tools.
Added personalized video messaging functionality to the platform.
Named Hendrik Isebaert as CEO with co-founder Louis Jonckheere moving to the board of directors and Pieterjan (PJ) Bouten becoming Chairman of the board.
Launched the Showpad eOS, a complete and flexible enablement operating system that unleashes every customer-facing team’s potential.
Revolutionized data capabilities and reporting with AnalyticsIQ a question-based analytics feature that allows users to ask natural language questions to surface data
Named a Leader in the Forrester Wave™ for Sales Readiness.
Launched the next generation of AI-powered enablement with Showpad AI, including tools like AI-powered asset search, pitch practice, and content library governance.
Named a Leader in the Forrester Wave™ for Revenue Enablement Solutions.
Recognized as a Customers' Choice in Revenue Enablement platforms by the Gartner® Peer Insights™ report.
Continued to launch new AI features, including Showpad Assist, the first AI agent built for field sales that streamlines meeting prep and customer content recommendations and automates follow-up.
Acquired by Vector Capital and merged with enablement platform Bigtincan to create a new standard in AI-powered revenue effectiveness.
Showpad was founded in 2011 by Pieterjan (PJ) Bouten, Louis Jonckheere, and Peter Minne, who became close friends while working together at Netlog, the European version of Facebook before Facebook became available in Europe. After founding and growing In The Pocket, an agency focused on developing mobile apps, PJ, Louis, and Peter uncovered a large market need for organized mobile content distribution backed by credible tracking and analytics. With their expertise in building consumer-facing apps, they developed Showpad.
Fast-forward to today and Showpad provides the leading Enablement Operating System (eOS). The Showpad eOS® unlocks the full potential of every seller by uniting the entire revenue team around the content, coaching, training, analytics, and buying experiences needed to win more deals — all in one intuitive, AI-powered ecosystem. Purpose-built for today’s field sales environment, our eOS® provides a streamlined platform for content management, skills development, and customer engagement.
Trusted by 1,800+ industry leaders across manufacturing (Dow, Dupont), healthcare (FujiFilm, Kaiser Permanente, GE Healthcare), CPG (Smucker’s, Mitsubishi, Stanley Black & Decker), and enterprise tech (OpenText, CultureAmp, LastPass), Showpad supports companies of all sizes and maturity levels in more than 50 countries.
Acclaimed by analysts and adored by customers, we’re recognized as a Leader in the Forrester Wave™ Revenue Enablement Platforms, honored by Gartner® Peer Insights™ as a Customers’ Choice in Revenue Enablement Platforms, and named a top 10 software company by G2.
With additional offices in London and Bucharest, Showpad is dual-headquartered in Chicago and Ghent, Belgium, and powered by a diverse global workforce.