How Promega Powers its Sophisticated Sales Process Using Showpad

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Promega Corporation is a worldwide leader in biochemistry and molecular biology solutions, providing customers with more than 4,000 products related to genomics, protein analysis, drug discovery, and more.

The complex nature of the Wisconsin-based company’s product portfolio requires a consultative customer approach, which is why its Sales team is comprised almost entirely of PhD-certified scientists who act more as advisors than traditional Salespeople.

With scientists selling to scientists, oftentimes in the field, Promega required an easy way for its team to demonstrate expertise, provide guidance, and quickly customize content for highly specialized conversations.

That’s when it discovered Showpad.

"From both a marketing and operational perspective, the efficiencies gained are huge."