Dynapac Sees 300% Increase in Buyer Engagement with Showpad
Challenges Before Showpad
Before their major adoption of Showpad, the Dynapac sales team used printed literature, most of it being easily dated. They found that access to the right content was a struggle and as soon as any of it was printed, it was obsolete. With Showpad they aimed to help sales reps access the most up-to-date content and strengthen buyer engagement.
Dynapac had been using Showpad for a few years before Fayat, a French construction group, purchased the company in 2018. Up until then, only eight sales people in the U.S. and Canada were using Showpad. After the purchase, the company issued licenses to 300 dealers and distributors, as well as product representatives who work in Dynapac’s rental channel.
Results With Showpad
When Dynapac started using Showpad Experiences, a feature that gives users the ability to organize and distribute content in branded environments, they saw an increase in product sales. Without needing any coding experience, administrators could design and build interactive elements like visual maps, resulting in a highly personalized buyer experience that was relevant and scalable.
The Dynapac sales team created a digital library via Experiences and gave their buyers a 1:2 click access to product specs and financing options. Showpad allowed buyers to research on their own time, relieving them of any immediate sales pressure.
The ROI of Showpad
When the Dynapac Experience was launched, buyer engagement increased 300% in one day. Dynapac’s Marketing Manager, Jennifer Bishop, said that learning how to use Showpad is an ongoing process supported by a “fantastic” Showpad team. She adds that “it’s the best support I’ve ever received as a consumer,” and that Showpad’s flexibility is the reason Dynapac continues to be a loyal customer. ”It’s a stable platform,” she said. “It never lets us down.”
“When the Dynapac Experience was launched, buyer engagement increased 300% in one day.”
About Dynapac
Dynapac was founded in 1934 and is based in Fort Mill, North Carolina, just outside of Charlotte. The company sells the state-of-the-art machines that build our roads — pavers, compactors and aftermarket products. Because their products are large and highly technical, selling requires volumes of technical specs, an understanding of the buyer’s specific needs and dynamic presentation tools that show how products operate in different conditions and circumstances.
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*Results from Forrester Consulting Total Economic Impact™ study commissioned by Showpad
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