Tailor the Conversation

Let sellers deliver a better buyer experience with personalized sales content, and maintain visibility on what’s being personalized.

Personalize your sales presentation

Sales reps can mix and match different pages and file types in alignment with their own materials to build a set of go-to content. Showpad Content personalization lets your sales team create the perfect pitch, and a group of assets to share with buyers post-meeting. You can also annotate and highlight key information while talking to any stakeholder, and share these personalized notes on the spot.

Edit marketing-approved content

Allow sellers to tailor marketing-approved Microsoft Office files (like PowerPoint presentations, Word documents, and Excel spreadsheets) and Google Suite files (like Google Slides) in Showpad Content. Customize marketing-approved documents from Showpad Content and sync the changes to present, share, and measure — without jumping back and forth between systems.

Invest in content that impacts revenue

Understand which content is proven to win business — both marketing-approved and sales-generated. Marketing determines which content can be edited, tracks how salespeople are personalizing assets, and sees what’s shared with buyers to get a comprehensive view into the effectiveness of all sales assets. Use these insights to continually optimize existing content and create new content that will help close deals.

Your Guide to Content Personalization

Improving the Buying Experience with Content

Content is one of the most-discussed marketing and sales strategies used by enterprises today, and with good reason: survey after survey places content at or near the top of executives’ sales and marketing priorities.