VIRTUAL ROUNDTABLE
February 22, 2024 – 10:30 AM ET | 4:30 PM CET
Marketing Leadership:
Don’t be afraid to disrupt.
Join our exclusive executive virtual roundtable on disrupting the status quo and optimizing marketing-sales alignment.
You’ll hear from Hamilton Mann, Group VP, Digital Marketing and Digital Transformation at Thales, on how he spearheaded sales-aligned marketing at a global technology company of 77,000+ employees. Mann will share his insights on how he continuously innovates with technology to impact revenue growth and the bottom line.
In the small group discussion, we’ll dive deep into how marketing and sales leaders can integrate efforts and disrupt the status quo to drive alignment and ROI.
VIRTUAL ROUNDTABLE
February 22, 2024 – 10:30 AM ET | 4:30 PM CET
Marketing Leadership:
Don’t be afraid to disrupt.
Join our exclusive executive virtual roundtable on disrupting the status quo and optimizing marketing-sales alignment.
You’ll hear from Hamilton Mann, Group VP, Digital Marketing and Digital Transformation at Thales, on how he spearheaded sales-aligned marketing at a global technology company of 77,000+ employees. Mann will share his insights on how he continuously innovates with technology to impact revenue growth and the bottom line.
In the small group discussion, we’ll dive deep into how marketing and sales leaders can integrate efforts and disrupt the status quo to drive alignment and ROI.
Key discussion points
Integrating sales and marketing
Marketing and sales teams must be fully integrated to deliver concrete value to customers — through common goals, communication, and data. Hear how Thales prioritizes efforts that optimize alignment to drive bottom line impact.
Optimizing processes
Aligning sales and marketing around content creation and distribution is ripe for disruption. Discover how Mann did just that across 6 business units, 30 lines of business, and in 68 countries. And discuss what it would take for you to do the same.
Enacting change management
Transforming any sized organization is hard. It requires a new mindset and change management methodology. Learn how Thales initiates strategic change and share your own insights on what has worked at your company.
Executive speaker
Hamilton Mann
Group VP, Digital Marketing and Digital Transformation at Thales
Hamilton Mann from Thales Group exemplifies exceptional leadership in sales-aligned marketing, meeting the criteria through transformative initiatives and innovative strategies. Mann’s pivotal role in spearheading Thales’s digital transformation journey, specifically through the creation of Thales Digital Seller (TDS), showcases his commitment to aligning sales and marketing efforts. With a systemic approach to enterprise-wide digital transformation, Mann led the implementation of TDS to implement a comprehensive sales enablement solution across the organization. During the global pandemic, Mann’s foresight in establishing a shared digital platform proved crucial, enabling Thales’s marketing and sales force to navigate disruptions successfully.
February 22, 2024
10:30 AM EST | 4:30 PM CET
Agenda:
- Welcome and Introduction
- Keynote Address by Hamilton Mann
- Panel Discussion and Q&A
- Networking Session
Disclaimer: Please be advised that our roundtable sessions will not be recorded to ensure a private and comfortable environment. Your privacy is important to us, and we want to encourage open and candid conversations. Thank you for your understanding and active participation.