Automatic Supply reduces admin time and gains sales content usage visibility with Showpad

Before adopting Showpad, Automatic Supply emailed out complicated sales materials detailing thousands of products to its inside and field sales reps. In addition, it was printing an enormous amount of flyers, catalogues, spec sheets, pricing information and formulated sales decks that were then sent to every person on the sales team. From there, the sales reps had to access manufacturers’ websites to find additional relevant information.

They were struggling to identify the most up-to-date content and were often unsure where to look for it or how to find it. This left the sales team ill equipped in their meetings, forcing them to follow up later, once they eventually had found the right information. The process was not working.

“Showpad’s analytics feature was also critical for us. Now I can see which content pieces are performing and which are the most useful. This allows me to eliminate the content that isn’t used and to focus on providing collateral that is the most impactful to our sales team,” Amy explained.

Showpad was adopted by 100% of Automatic Supply’s sales reps, with glowing feedback. “Awareness regarding all of our product lines has increased. Admin time has also been reduced. We used to spend up to two hours a week printing collateral to send to the sales team. With Showpad that’s eliminated and our monthly printing cost has been reduced by 90%.”

“We used to spend up to two hours a week printing collateral to send to the sales team. With Showpad that’s eliminated and our monthly printing cost has reduced by 90%.”