The ROI of Showpad
Measuring the impact of your sales enablement strategy boils down to two things: a decrease in cost and an increase in your bottom line.
And Showpad makes it happen quickly. Deployment takes between six and nine weeks, delivering the quickest time to value in the industry.
Don’t take our word for it.
Showpad commissioned Forrester Consulting to conduct a Total Economic Impact™ study to independently quantify Showpad’s impact on our customers’ bottom lines.
Forrester consultants interviewed customers to understand Showpad’s benefits. These interviews were the basis for building a model customer. From there, Forrester quantified Showpad’s ROI according to its in-house methodology.
Increase sales productivity
Higher overall sales productivity impacts the amount of time sellers can actually spend selling. More productivity means more time spent with customers having high-quality, impactful conversations.
higher sales productivity[*]
of time saved on admin tasks and preparation
more customer visits per rep per week
Improve sales effectiveness
Showpad makes sellers more effective. With better training and content, they will have more productive sales conversations. Better conversations result in more sales per rep as cross-sell and upsell opportunities are more easily identified.
more cross-sells and upsells
close first deals 50% faster
increase in sales in the first month of Showpad
Increase marketing productivity
Showpad makes it easier for marketers to manage content. Real-time analytics and insights help them attribute specific materials to sales and improve overall content performance. As go-to-market strategies evolve rapidly, Showpad enables marketers to quickly share and communicate updated messaging while measuring market response.
higher marketing productivity[*]
annual savings in marketing budget
increase in content usage
Showpad makes it easier and faster to onboard new reps. Effective, scalable and quick onboarding creates value in two ways: A smoother onboarding experience and lower turnover. With better onboarding, organizations see higher quota attainment rates for new hires.
cost savings with reduced onboarding time[*]
decrease in onboarding time of sales reps[*]
Loved by sellers
utilization rate by sales reps
of salesforce became day-to-day users in first year
adoption rate among sales reps
How does Showpad do it?
ROI of Showpad
Coca-Cola European Partners
Content is now tailormade to buyers. Before, our presentations used to run 40 pages long. Now we can get them a one-pager.
10% increase in sales
25% decrease in spending more than five hours per week searching for or creating content
* A Forrester Total Economic Impact™ Study Commissioned By Showpad, March 2020