Sales Training Topics

Sales training is defined as the process of equipping your sales people with the product knowledge, selling skills and positive mindset to successfully close profitable deals. Effective sales training has a direct correlation to business results. In fact, McKinsey confirms that strong sales training directly relates to strong sales performance. Because of its impact, it’s important to choose the right sales training for your sales organization.

Choosing and executing the best sales training ideas for your sales organization can result in higher opportunity win rates, claiming top value through profitable pricing and sales volume, and a boost in abilities to both fill pipelines and grow accounts.

The right sales training will make your sales team more effective and efficient in pursuing their goals. Your sales people will come to understand how to stand out from the rest, how to attract customers, and how to build support for your business initiatives. Your sales people will gain the skills to locate new customers and get great results. The best sales training ideas can help your team better prepare and successfully execute your sales plan.

What Are the Primary Types of Sales Training?

When looking for the best sales training programs, one of the first considerations is the type of selling environment relevant to your business. You will want to choose a reputable sales training provider with a course suited to your specific enterprise selling environment. Generally speaking, those types of sales include relationship sales, virtual sales, in-person sales and in-bound sales. You will want to evaluate, choose and execute sales training designed with your enterprise sales organization needs in mind.

Sales Training Topics

Here are a few topics to consider implementing during your sales training. There are many more, but these have stood the test of time:

Objection handling sessions
Product testing sessions
Selling through curiosity role playing
Mock presentation labs
Self assessment forms to track progress
Mentoring programs
Product quizzes
Elevator pitch contests
Bring in an expert

What is Sales Enablement?

In many organizations, sales training falls under the umbrella of sales enablement. What is sales enablement? In a nutshell, sales enablement means equipping sales people with the right resources to shorten the sales cycle, increase win rates, and sign bigger deals. Sales enablement, as a function, evolved in response to the evolution of the enterprise buyer. With a wealth of information available online, enterprise buyers are in more control of the buying process than ever before. In many cases, buyers can be more than halfway through their journey before they reach out to a seller.

What does this mean? It means that sellers must take the initiative to reach out to buyers, winning the buyers’ attention much earlier in the journey. This is a task typically associated with marketing. So, sellers need to think more like marketers, and marketers need to think more like sellers – about the day-to-day experiences of buying and selling. Strong sales training, a key function of enterprise sales enablement, can ensure your sellers think like marketers.

What are the Advantages of Showpad’s Sales Enablement Software?

Simply stated, Showpad’s sales enablement technology makes selling easier. The Showpad platform streamlines onboarding, training, and coaching, helping get new enterprise sales hires selling quickly. With scalable training materials available on any device, new hires can access what they need anywhere, any time. Showpad can reduce the onboarding time for a new enterprise salesperson by 25%.

Showpad puts the right information at every salesperson’s fingertips. The platform saves sales reps time by making relevant content easy to find, personalize and share on any device. Your sales team will get more effective, too: with Showpad, sales reps have the training, content, and support they need to exceed buyer expectations every time. Showpad can lead to an increase in sales of 10% or more.

Showpad helps enterprise sales and marketing teams collaborate efficiently to produce the content buyers need. Our platform centralizes all sales collateral so it’s easy to access, update and share materials. Powerful analytics identify the most impactful content so marketing can focus on producing only the best, most relevant content for sales. This can result in a 25% increase in productivity. Forrester analyzed the costs associated with Showpad (including licensing, training and implementation) against the platform’s benefits over the course of three years. They found the platform shows a return on investment of 516%.

The Showpad Sales Enablement Platform is ideally placed to guide companies through the challenges they face by leveraging a unified platform that combines content and coaching. Digitization of content and continuous access to training will help companies scale quickly while providing experiences that delight their customers and win business.

With Showpad’s Sales Enablement solution, marketers can centralize, organize, and distribute content intuitively, ensuring all content is consistent and compliant with messaging and branding guidelines. Salespeople and distributors can quickly pull up the right information at the right time to present or share with prospects. All content is updated in real-time, so your sales team always has access to the latest information in the field, reducing errors and miscommunication.

Showpad also offers security and content control features that allow enterprise marketers to lock down confidential information and ensure presentations meet requirements, such as the mandatory inclusion of potential harmful effects and usage instructions. Through Showpad’s in-depth analytics dashboard, marketers can see how their content was used by salespeople, and engaged with by prospects, in order to optimize content creation. Sales managers gain insight into top performers’ best practices so they can achieve maximum results. Showpad supports your enterprise revenue teams so they can be prepared better than ever before, create engaging experiences your buyers will always remember, and make your company generate more revenue.

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