Showpad for Sales Enablement
As a sales enablement professional, you play a critical role in the success of your sales team. But it can be a challenge to support growing teams with large, complex product portfolios, or a broad set of use cases. Showpad is here to help.
What Showpad does for enablement professionals
Scale sales readiness
Ramp new joiners quickly and successfully with a digitized and scalable training. Ensure your sellers’ long-term success with ongoing training on product offerings, changes in sales methodology or messaging. With Showpad, salespeople have access to the latest product information as well as training, coaching, and testing resources.
Optimize the sales process
Sellers need more than just available content. They need a variety of content formats they can select from depending on the buyer’s needs and preferences. For them to achieve trusted advisor status, they need guidance and training surfaced to them when they need it most. Understand which content salespeople use — and which content is helping to close deals. Use that information to replicate and automate what works for your top performers.
Boost sales effectiveness
Help sellers achieve maximum engagement from their buyers, ensuring they can identify the different needs of every member of the buyer committee and adjust their message to each buyer’s priorities. Bundle relevant information into customer-facing plays, boost engagement with collaborative buyer portals and analyze talk track effectiveness with conversational intelligence.
With Showpad, enablement professionals experience
Reduction in onboarding time
The Showpad platform streamlines onboarding, training and coaching which helps get new hires into the field quickly. Forrester calculates Showpad reduces onboarding time by 25%*. And because training materials are scalable and available on any device, new hires can access them anywhere, any time.
* A Forrester Total Economic Impact™ Study Commissioned By Showpad, March 2020
A 360 view on enablement’s impact
Analyze customer conversations to uncover the most effective talk tracks and translate them into visual guided selling templates. Identify content gaps in the seller and buyer journey and work with your marketing teams to provide a consistent experience for all. Measure knowledge retention and identify topics or learners that require additional attention.
By managing your sales content and training digitally, you’ll be spending less time on admin work to create courses, distribute content and training, and follow up on course completion rates. Instead, spend time where it matters: helping your sellers create the best buyer experience possible.
Hear from our customers: Puppet
Showpad’s vision and culture of buyer and seller enablement aligns with what we were trying to accomplish.
Your Guide to Sales Enablement
How to Build a Sales Enablement Strategy: First Steps
Sales enablement is the path to sales effectiveness. By focusing on content usage later in the sales cycle, sales and marketing teams can continually improve the content, messaging and methods businesses need to convert and close deals.