Showpad Value Factory
Don’t just explain what you do. Prove your value.
Give every seller a governed business case built on the customer’s own numbers — ready the same day, credible enough to forward to the CFO.
Spreadsheets and static slides are too slow and too inconsistent for complex deals. By the time the business case reaches the CFO, it reads like a pitch, not proof.
One place to build the business case that closes the deal.
Approved ROI models, assessments, and calculators live inside Showpad and on your website. Sellers build a customer-specific case in one place and hand buyers an on-brand report ready for the people who approve the deal.
- Governed logic. Marketing and enablement own the formulas and benchmarks. Sellers adjust variables within approved limits.
- Every number traceable. Each figure stays tagged to its source and the stakeholder who shaped it.
- Buyer-ready reports in minutes. Customer context fills your approved templates automatically.
Key Capabilities
Value Studio
Build value models through conversation and visual editing. Review every input, formula, and assumption before it reaches sellers.
Set the value logic. Use it everywhere.
One approved starting point for every team. The benchmarks marketing sets become the play sellers run in discovery — and the proof customer success reopens at renewal.
- One source for every team. Marketing owns the logic, enablement maps it to motions, and sellers run it in live deals.
- Consistent value proof at scale. Every seller gets a credible business case, not just the ones who know how to build one.
- Analytics that connect value to revenue. See which value assets engage buyers, convert to pipeline, and win deals.
Use across teams
Every team that touches a deal. One value story they can rely on.
A faster path to “yes”
A business case built on the buyer’s own numbers puts the CFO in front of proof, not a vendor claim.
Margins that hold
Sellers who prove value don’t discount to close. Govern the assumptions, hold the price.
Wins that compound
Buyers who shape the business case invest in it. It becomes the baseline for every QBR, renewal, and expansion.
There’s more to moving deals forward with Showpad.
Foire aux questions
Value Factory is the value enablement solution built into Showpad that turns approved ROI models, assessments, and calculators into governed, interactive business cases, built on the buyer’s own context, delivered inside the workflow your sellers already use. It gives marketing and enablement full control of the value logic while giving every seller a buyer-ready starting point, so the business case is consistent, credible, and connected to the deal from first conversation through renewal.
Standalone calculators and spreadsheets create isolated assets with no connection to the selling workflow, the content your sellers are already using, or the deal outcomes you’re trying to measure. Value Factory embeds value selling inside Showpad, so business cases are built from approved models, informed by real discovery inputs, carried into buyer collaboration, and tracked through to pipeline results. The case doesn’t disappear when a contract is signed; it becomes the baseline for every QBR, renewal, and expansion that follows.
Marketing and enablement set the formulas, benchmarks, and report templates. Sellers can adjust permitted variables within approved parameters and nothing outside them. Every output is traceable back to governed assumptions, which matters when a CFO or legal team asks where the numbers came from. There are no rogue spreadsheets, no one-off ROI slides, and no inconsistent claims circulating in the field.
Yes! And that’s often what gets it across the finish line. Value Factory supports shared reports that give buyers visibility into the assumptions behind the case and the ability to adjust permitted inputs. When a buyer helps shape the business case, they’ve already invested in the outcome. That’s what gets it past the economic buyer and shortens the final approval stage.
Value Factory connects to your CRM as well as conversation intelligence platforms including Gong, and content systems including Google Drive. Call transcripts, CRM fields, and discovery notes feed the value case automatically, so sellers spend less time on data entry and more time on the conversation.
Value Factory surfaces engagement analytics on shared reports and buyer interactions, so your team can see which value experiences are resonating, which inputs buyers are engaging with, and how value content connects to pipeline activity. Combine that with CRM integration and you have a direct line from value asset reuse to deal outcomes, not vanity metrics, but signals that tell you what’s moving revenue.