A New Chapter — and a Bold Vision
I’m thrilled to share that I’ve joined Showpad as CEO at one of the most pivotal moments in our industry’s evolution. The merger of Showpad and Bigtincan — backed by Vector Capital and Insight Partners — brings together two pioneers with a shared heritage in field enablement.
But this is about more than a merger. It’s about creating a company capable of redefining how revenue teams operate, sell, and grow — by solving the very real challenges of modern field selling.
Why Field Selling Is Different
Field selling remains one of the most complex, demanding, and human parts of the commercial engine. Unlike digital-first or inside-sales environments, field sellers operate in the world of physical products, high-stakes relationships, and real-time decisions.
Here’s what makes it uniquely challenging:
- Expansive, nuanced product catalogs. Physical goods and services often span thousands of SKUs and configurations — each with fine technical nuances and rapidly changing specs.
- Accelerating innovation. AI is speeding up product cycles everywhere, compounding the challenge of staying current on new capabilities and competitive shifts.
- Limited time to learn. Field sellers are constantly on the road — with less time for formal training — requiring micro-learning and spaced reinforcement delivered in the flow of work.
- Dynamic pricing, inventory, and logistics. Deals hinge on availability and delivery, meaning sellers must connect commercial conversations directly to real-time operational data.
- High-pressure customer environments. Whether in a hospital, warehouse, or construction site, sellers must communicate with clarity and precision when every minute counts.
- Complex coordination. Field selling is a team sport that depends on tight collaboration with marketing, pre-sales, and RevOps — often across regions and partner networks.
- CRM friction. Updating systems accurately while traveling remains one of the biggest pain points in ensuring data completeness.
- Hybrid engagement. Even for deskless buyers, digital follow-up and post-sale engagement matter more than ever — yet remain difficult to execute consistently.
In short: field selling blends the physical and digital worlds. And it demands tools that can keep pace with its complexity, mobility, and urgency.
From Enablement to Revenue Effectiveness
For the past decade, sales enablement has focused on getting sellers ready — through training, playbooks, and content. That work built the foundation for modern selling.
But readiness alone no longer drives growth.
Today, the question isn’t “Are our sellers enabled?” — it’s “Are our revenue teams effective?”
“Enablement got sellers ready. Revenue effectiveness keeps the business ready.”
Revenue Effectiveness connects every seller, manager, marketer, and partner directly to commercial outcomes. It’s not measured by content consumption or course completion, but by the tangible impact on pipeline health, win rates, and customer value.
And AI is the catalyst that makes this shift possible.
Where enablement was passive — surfacing resources when asked — AI makes it active and anticipatory. It guides next steps, adapts learning in real time, and connects insights across the revenue ecosystem to drive consistent performance.
Introducing Showpad: The AI-Native Revenue Effectiveness Platform
Our mission is clear: to power the future of field selling by uniting content, readiness, collaboration, and intelligence in one AI-native platform.
Built on Showpad’s trusted content and account-collaboration foundation and strengthened by Bigtincan’s AI-driven readiness technologies — Brainshark, AuthoringAI, RolePlayAI, and Genie Assistant — our unified platform helps teams:
- Centralize and personalize content across sellers and partners for consistent messaging.
- Capture and sync field insights (voice notes, photos, transcripts) directly into CRM.
- Train continuously with adaptive micro-learning and AI-assisted roleplay.
- Multiply productivity with tens of ready to use workflow agents integrated with your enterprise systems.
- Collaborate securely through branded account spaces connecting every stakeholder.
- Measure what matters with analytics that tie enablement and readiness to revenue outcomes.
It’s the first platform purpose-built for field-selling-centric organizations — where the realities of mobility, complexity, and coordination define success.
Why I’m Excited About What’s Ahead
Across my career — from IBM to Skillsoft to SumTotal — I’ve seen industries reinvent themselves through clarity of purpose and disciplined execution. This is one of those moments.
The combination of Showpad and Bigtincan isn’t about size. It’s about impact — bringing together two companies with deep expertise in field selling, a shared commitment to customers, and a common belief that AI should elevate human potential, not replace it.
“The companies that embrace revenue effectiveness will be the ones that win the next decade of selling.”
Our goal is to make that vision real — helping organizations turn AI intelligence and human creativity into measurable growth.
Enablement brought us here. Revenue effectiveness will take us further.
How Showpad helps field-selling teams achieve revenue effectiveness.
Unite content, readiness, collaboration, and intelligence in one AI-native platform.
Frequently Asked Questions
The merger brings together Showpad’s strengths in content management and buyer collaboration with Bigtincan’s AI-driven readiness and coaching capabilities. Customers now have access to a unified platform that connects content, training, engagement, and intelligence — designed specifically for how field teams actually sell.
Sales enablement focuses on getting sellers ready through training, content, and playbooks. Revenue effectiveness goes further by connecting those efforts directly to commercial outcomes — pipeline health, win rates, and customer value. It’s the shift from measuring activity to measuring impact.
Field selling is one of the most complex commercial motions — spanning physical products, high-stakes buyer environments, and constant mobility. Most revenue technology wasn’t built for that reality. Bigtincan is purpose-built for field-selling-centric organizations in industries like life sciences, manufacturing, and financial services, where showing up ready makes the difference between winning and losing.
When we say the platform is AI-native, we mean that AI isn’t a bolt-on feature or a separate add-on — it’s woven into the core of how the platform works. In practice, that means AI helps sellers find the right content in seconds instead of digging through folders. It helps reps practice tough conversations through realistic roleplay before they’re in front of a buyer. It creates first drafts of personalized content so your team spends less time on prep and more time selling. And it surfaces insights that connect training and content usage directly to revenue outcomes, so leaders can see what’s actually working. The benefit is practical: your team gets faster prep, sharper skills, and clearer visibility into what drives deals forward — without needing to become AI experts to get there.
AI is woven throughout the platform to help sellers prepare faster, find the right content in seconds, practice through realistic roleplay scenarios, and get real-time guidance during buyer conversations. The focus is always on what AI does for your team — not AI for its own sake.
Yes. The combined company is committed to supporting and investing in the products customers rely on today while building toward a unified platform experience. Existing customers will continue to receive dedicated support throughout the integration.