Showpad for Chemical

Simplify the sales process

The chemical industry is expected to grow to $6.16 trillion by 2035, more than doubling its current size. It's also ripe with regulation. As more competitors appear, and selling becomes more complex, buying experience will be your biggest brand differentiator.

Showpad for Chemical

Case Study

Headquartered in Germany, BASF is the largest chemical producer in the world. The company has customers in more than 200 countries and a global headcount of 112,000 employees. Its agricultural solutions division is a leader in crop protection, providing innovative products for the control of weeds, fungal diseases and insects.

  • Akzonobel
  • Ashland
  • BASF
  • Synthomer
  • Valvoline

Comply while innovating

In a highly regulated industry, sharing the wrong content can cost a lot of money. With Showpad’s automatic updates, you don’t need to worry about version control, and security and content control features mean you can lock confidential information without fear of noncompliance.

Improve time to value

With growing R&D investments in the chemical industry, new products are flooding the market. Time to value is key. Showpad helps marketers to distribute content regarding a new product to the global salesforce in minutes.

Create beautiful buyer experiences

Sales reps can no longer close deals by simply presenting the components of a chemical. Buyers want someone who’s consultative — a salesperson who adds insight and advice in addition to basic information. When you use Showpad, every rep becomes an expert.

As we're selling chemicals, our content needs to be aligned to regulation and legislation. Now that we're using Showpad, we're confident that only the right products and compliant content is presented to our customers.
Ying Ho Lee, Technical Marketing Manager, Synthomer