BVI (Beaver-Visitec International, Inc.) develops, manufactures, and markets ophthalmic and other specialty microsurgical products through direct sellers and a network of distributors in 90 countries. The company sells more than 2000 ophthalmic surgical products, chiefly to hospitals and surgical centers. BVI grew rapidly over the past few years via organic and inorganic growth.
With an expanded portfolio, the business had to gain insight into which marketing content was valuable to both the salesforce and customers.
Location HQ: Waltham, Massachusetts
Industry: Biomedical Devices