BVI (Beaver-Visitec International, Inc.) develops, manufactures, and markets ophthalmic and other specialty microsurgical products through direct sellers and a network of distributors in 90 countries. The company sells more than 2000 ophthalmic surgical products, chiefly to hospitals and surgical centers, and has grown rapidly over the past few years via organic and inorganic growth.
With such a large portfolio, BVI needed more insight into what marketing content was having the most impact for its salesforce. That’s when leadership discovered Showpad.
“Now, instead of carrying boxes of brochures to a trade show, we just carry an iPad.”