Cox Automotive

The global company, based in Leeds, UK, operates a range of leading automotive brands across Europe including Manheim, an auction service for selling vehicles online and on site; Movex, software dedicated to vehicle delivery and NextGear Capital, an inventory finance company offering flexible lines of credit to automotive dealers.

Its wide reach means Cox Automotive sells to almost every player in the industry — 30 global manufacturers and 16,500 global dealerships, including large dealer groups and independents. It also means Cox Automotive’s sales team needs to have the right marketing content to address a multitude of customer challenges.

"Showpad gives our people all the content they need in one place. Not only that, it’s easy to navigate. The feedback from both our sales people and our customers has been excellent."