Impextraco unifies content from Brazil to China — and sellers can’t stop sharing it

THE CHALLENGE

Nobody knew what content existed — or if it was current

Impextraco operates across 90+ countries with two distinct sales teams: one focused on trading and the other made up of technical specialists — many of them PhDs in veterinary medicine — who sell solutions to complex animal health problems.

Both teams faced the same issue. The company had accumulated brochures and leaflets over the years, many without dates or clear organization.

“Many companies have tons of brochures and leaflets, many without dates or clear indications of where to find them,” says Bram Vranckx, Global Marketing Manager at Impextraco. “Nobody really knew what we had.”

Sellers were reluctant to share materials with customers because they couldn’t be confident they were handing over the right version — or even the right logo.

THE SOLUTION

Buy over build — and let someone else manage the backend

Impextraco initially explored building a custom app from scratch. After speaking with several development firms, the cost and complexity made it impractical — especially the burden of keeping it updated through every iOS release.

“It seemed that it was very expensive to keep them up to date and very difficult — quite hard work,” says Vranckx. “So Showpad was the right solution for us because they do the backend management. They keep everything running 24/7 on all devices, and we can handle the content. That’s the whole point.”

With Showpad, the team organized every asset into one centralized library. Content is now consistent from Brazil to China — same logo, same brochure, same messaging.

THE IMPACT

Sellers went from reluctant to eager

The most visible change has been behavioral. Before Showpad, sellers hesitated to share materials. Now they don’t think twice.

“Salespeople are much more eager to share files and brochures with customers,” says Vranckx. “Before, they were a bit reluctant — but now they just share it because it’s easy and free with Showpad. Now we know they’re sharing the right logo, the right brochure, and the right content.”

Beyond seller confidence, the platform gave the company three clear wins: all assets are documented and organized, every office uses the same materials, and everyone can see what’s available.

WHAT’S NEXT

Expanding into mobile-first markets

Impextraco is growing — particularly in Africa, where mobile phones and tablets dominate over desktop computers. Showpad is positioned to be the primary tool for getting information to customers in these markets.

“Africa is a continent that uses mobile phones and tablets much more than computers,” says Vranckx. “I think the salespeople there will rely on Showpad to get information to customers.”