When the corporate restructure of a global healthcare company creates a golden opportunity for enablement

THE CHALLENGE

A corporate spin-off exposed a broken enablement foundation

When Solventum officially broke off from 3M’s Healthcare Business Group in 2024, it became a new company with a 70-year legacy. But with that history came an outdated sales enablement tool that no longer met the needs of an innovative healthcare technology organization.

“Our sales reps were struggling to find the right content, missing opportunities due to outdated content, and spending a lot of time, money, and effort on an ineffective system that wasn’t being used,” says Austin Moldenhauer, Solventum’s Global CRM Project Leader of Sales and Marketing Enablement, who supported the software transition.

Folders were disorganized and used inconsistent naming practices, and seller workflows didn’t integrate with the systems that they relied on daily. Unsurprisingly, only half of reps chose to use their existing enablement software at all. 

This moment was pivotal for Solventum. During the corporate restructuring, sellers needed to reduce uncertainty, not add to it with the same content disorganization and haphazard workarounds. It was now or never: intervene with a new tool or allow bad habits to calcify and potentially stymie the newly-independent company.

THE SOLUTION

A modern, intuitive platform sellers can access anywhere they work

Solventum knew what didn’t work — low adoption, weak integrations, and heavy manual effort — but not necessarily what would.

Instead of rushing a replacement, the team selected tools aligned with how and where sellers actually worked. Showpad ticked those boxes and partnered closely to ensure a rollout that balanced speed with long-term scalability.

The first step was simplifying and organizing all content. Messy folders were replaced with a logical, visual structure. Metadata rules automatically placed content in the right folders, and outdated items were removed. Dynamic filtering supported any country, business unit, or product line, creating a scalable foundation for expansion.

“We set everything up to be global in nature so we could expand at any time,” says Moldenhauer. 

Integrated directly into Salesforce CRM, Microsoft Outlook email, Adobe Experience Manager DAM, and lead-generation tool Salesloft, Showpad allowed sellers to access, share, and personalize content without leaving their natural workflows.

At the same time, Showpad’s Collections and Shared Spaces replaced scattered PDFs with curated, buyer-focused experiences, giving sellers visibility into what resonated and when to follow up. “We curate these Shared Spaces for our customers, helping them trust the materials they see,” says Moldenhauer, adding that it “quite literally” changed the way they do business. 

The results were immediate. Before Showpad, only half the sales team used the former enablement software; within the first month, technology adoption doubled, and today Solventum sits at 99% Showpad license activation.

THE IMPACT

Award-winning adoption, elevated customer engagement, and executive visibility

Solventum’s “aggressive adoption and immediate results” were two of the reasons why the Showpad judging panel awarded the company its 2025 Excellence in Action “Rising Star” award.

Within the first month of rollout, the Solventum team surpassed the five-year adoption run rate of their legacy tool. Sellers quickly recognized that Showpad made their day-to-day work easier, faster, and more intuitive, according to Moldenhauer.

“We have a nine out of ten Net Promoter Score (NPS) on the platform right now,” Moldenhauer explained. “None of our sales reps say anything bad about Showpad.”

The platform also transformed Solventum’s content operations. In six months, the company updated more than 9,000 assets, generated more than 300,000 internal views, and shared 35,000 pieces of content with customers — resulting in more than 24,000 buyer views. These stats reflect a team that emerged from the spin-off more organized and less dependent on manual processes.

WHAT’S NEXT

Expanding globally with AI-driven insights, deeper integrations, and scalable workflows

For Solventum, the first year with Showpad marked only the beginning. The team is now focused on broadening the platform across all four business units — Medical-Surgery, Dental Solutions, Health Information Systems, and Drinking Water.

Because the initial rollout was intentionally designed with dynamic filtering, new teams around the globe can onboard quickly while still maintaining a localized content experience. Already, multiple groups are requesting to join the platform.

Looking ahead, the team is eager to leverage Showpad’s growing AI and analytics capabilities, using predictive insights to strengthen customer interactions and guide future content strategy. They’re also developing customized applets — lightweight mini-applications that allow sellers to submit orders, check product configurations, or streamline administrative tasks in the field.

With Showpad, Solventum is positioning its sellers and marketers worldwide for an even more connected, efficient, and data-driven future.