Your CIO wants to get the entire company on Copilot. A consultant just pitched you on the possibilities of building custom revenue agents on Claude. Your sellers are already using ChatGPT.
Three pressures, one underlying question: Where should effective AI for your revenue team live? A generalist AI knows a little about everything and almost nothing about how your team goes to market. Your sellers need a specialist — and that specialist lives inside your enablement infrastructure.
Join us for a practical discussion on why your enablement team, not IT, should own your revenue AI – its use cases, onboarding, and integrations — and how to pressure-test the “build it yourself” pitch before you commit to going down this path.
What to expect
- Reasons why enablement — not IT — should own your revenue AI. Learn why the data that makes AI useful for sellers only exists inside your enablement layer and what breaks when AI design happens anywhere else in your org.
- 7 questions that change the build-vs-buy math. From compliance liability to what happens when the engineer who built your agent leaves — a framework for pressure-testing the DIY rationale.
- The AI agent “easy button” in action. A look at what enablement-native AI delivers on day one, and how Showpad Agent Studio lets your team customize AI agents without writing code or filing a ticket.
Speakers
Vanessa Metcalf resides in Toronto, Ontario, and has spent close to a decade in SaaS across sales individual contributor, sales leader, revenue operations, and revenue enablement roles. She’s a fervent champion of proving that enablement is a non-negotiable revenue driver with measurable impact on the business. Vanessa is passionate about building high-performing teams in fast-growth environments, with experience at both startup and established global organizations, including Top Hat and Docebo, and now at Showpad.
Based in Waltham, MA, Justin Hill leads the pre-sales team in showcasing cutting-edge sales enablement solutions. With more than 20 years as a thought-leader in SaaS and sales enablement technologies, Justin has been instrumental in driving adoption of AI-driven tools that empower revenue teams worldwide. He specializes in demonstrating how Showpad streamlines workflows, enhances collaboration, and delivers measurable business impact.