Join a select group of commercial, sales, and marketing leaders for an in-person event in Malmö. A relaxed summer afternoon to share perspectives, tackle common challenges, and learn from organisations navigating similar transformations, focusing on:
- Bridging the Execution Gap: Learn actionable strategies for connecting commercial vision directly to measurable field reality
- Asset Performance: Ensure approved content and messaging effectively reaches the buyer, maximizing asset utilization and impact
- Unified Playbook & Consistency: Acquire actionable strategies to transform improvised sales habits into a consistent, high-performing global workflow
- Revenue Effectiveness & Visibility: Gain crucial clarity on the specific content and rep behaviors that are actively accelerating deals in your pipeline
- Collaborative Selling & Value Co-Creation: Enable buyers to explore scenarios, shape solutions, and drive their own decisions
Agenda
12:00 – 12:45 – Arrival & Summer Social
12:45 – 13:00 – Welcome Session
13:00 – 15:00 – Sessions | Curated Peer Exchange over Lunch
15:00 – 16:00 – Cocktails & Networking
Speakers
Brennan Peyton
Sales Manager - New Logo EMEA, Showpad
Brennan is the Strategic Partner Manager at Showpad and works with the Showpad Partner Community to deliver exceptional customer experiences. He has been at Showpad for 4 years and Previously worked as a Sales Manager, Marketing Manager and General Manager for Panasonic, Canon and Epson. In previous roles he managed field sales organisations and marketing for EMEA and has many years experience in leadership roles.
Hootan Soheilzad
Business Development Officer, QBank
Erik Stridell
Co-Founder, byBrick