From Marketing Approval to Field Execution | Summer Edition

Join a select group of commercial, sales, and marketing leaders for an in-person event in Malmö. A relaxed summer afternoon to share perspectives, tackle common challenges, and learn from organisations navigating similar transformations, focusing on:

• Bridging the Execution Gap: Learn actionable strategies for connecting commercial vision directly to measurable field reality
• Asset Performance: Ensure approved content and messaging effectively reaches the buyer, maximizing asset utilization and impact
• Unified Playbook & Consistency: Acquire actionable strategies to transform improvised sales habits into a consistent, high-performing global workflow
• Revenue Effectiveness & Visibility: Gain crucial clarity on the specific content and rep behaviors that are actively accelerating deals in your pipeline
• Collaborative Selling & Value Co-Creation: Enable buyers to explore scenarios, shape solutions, and drive their own decisions

Agenda

12:00 – 12:45 – Arrival & Summer Social
12:45 – 13:15 – Welcome Session
13:15 – 14:30 – Curated Peer Exchange over Lunch
14:30 – 16:00 – Cocktails & Networking