Your most experienced people carry decades of product knowledge. When they leave, that expertise goes too. New hires search for answers. Partners get buried in content. Customers lose confidence when response timelines extend.
Most organizations try to solve this with more training. Siemens is building something different, with a knowledge hub that uses AI to get the right content and learning to every person who needs it. Join Siemens and Showpad to see what that looks like in practice — delivering technical expertise to sales engineers, distributors, and the next generation of skilled workers.
What to expect
- Why training alone isn’t enough. The forces putting pressure on traditional training models, from product complexity to buyer expectations to the demand for instant answers in the field.
- Siemens Educates America in action. How this workforce development program combines AI, technical content, and immersive learning to give sales engineers, distributors, contractors, and apprentices instant access to knowledge.
- The business impact. What changes when knowledge gaps shrink — from faster decision-making and shorter sales cycles to an overall better customer experience.
Speakers

Maddie Everhardt
Program and Application Manager, Construction Technology
Maddie Everhardt is Program and Application Manager for Construction Technology at Siemens, where she leads Siemens Educates America. She focuses on using emerging technologies, including AI and immersive learning, to modernize electrical training and prepare the next generation of skilled tradespeople.

Andrea Cenko
VP, Global CX & Success
Andrea Cenko is VP of Global CX & Success at Showpad, where she leads Customer Success, Professional Services, and Support for enterprise customers worldwide. With 15+ years of experience, she specializes in driving adoption, retention, and building programs that turn customers into advocates.















