The status quo feels safe. It’s also expensive. Sellers lose hours every week hunting for content or rebuilding it from scratch. Launches stall between marketing and the field. Deals slip because reps fall back on generic pitches.
The biggest risk in revenue enablement isn’t picking the wrong vendor. It’s standing still while your competitors get to the buyer first.
Join this session for tactical advice about how to evaluate enablement software, see past the AI sales pitch, and build a strong business case.
What to expect
- The real cost of doing nothing. What productivity waste, slow speed to market, and stalled deals cost a 100+ person sales team every month.
- The eight essentials that separate platforms. A practical framework for cutting through feature checklists and judging what actually matters.
- How to cut through the AI conversation. Why every vendor sounds the same in the demo, and the questions that reveal real AI maturity.
- Three moves to make at the start of your buying journey. Define outcomes before you talk to vendors. Align decision-makers early. Build your RFP around essential capabilities — not a feature list.
Speakers
Justin Jelley is Director of North America Sales at Showpad, where he partners with revenue leaders to help their teams adapt to shifting buyer dynamics and build high-impact customer interactions. His path to B2B sales ran through government, headhunting, and HR before he found his passion in complex enterprise sales as a sales leader. Prior to Showpad, Justin spent several years at Gartner’s Sales Advisory practice, partnering with hundreds of CROs on Sales Enablement, Sales Operations, and GTM Strategy.
