The most valuable sales conversations happen face-to-face. In hospital corridors. On factory floors. Inside research labs. But while most of the revenue engine has modernized with automation, field selling is still stuck in a world of handwritten notes and spotty, manual CRM updates. This virtual session tackles the field sales visibility gap and shows you how AI can capture what matters without adding friction to your team’s day. Join Showpad experts to explore how to turn field activity into actionable intelligence.
What to expect
- The true cost of invisible field conversations — Explore why the lack of visibility into customer conversations creates revenue risk, coaching gaps, and misalignment across your organization.
- Critical capabilities to close the visibility gap — Understand what field teams actually need: real-time capture, intelligence that spots risks automatically, and tools that fit existing workflows.
- How AI can capture field activity and take action — Watch how Field Meeting AI handles the seller admin burden so reps can focus on building relationships, while HQ gets a real-time view of deal progress.
Speakers
Jack Naish
Senior Account Executive, Showpad
Jack Naish is a Senior Account Executive at Showpad, with over a decade of experience driving sales and marketing alignment for leading organizations. A dynamic sales professional and host of the “Enablement Uncanned” podcast series, Jack brings real-world insights into how revenue teams leverage AI-powered tools to boost productivity and performance.
Lydia Hicks
EMEA Solutions Engineering Lead, Showpad
Lydia Hicks is a Solution Engineering Manager at Showpad, where she has spent the last four years bridging the gap between complex sales enablement challenges and meaningful business outcomes. She leads a high-performing team of engineers to deliver tailored solutions that empower sales teams and drive revenue growth.