Join a select group of Sales, Marketing, Sales Enablement and Commercial Excellence leaders for an in-person event in Amsterdam. An afternoon to share perspectives, tackle common challenges, and learn from organisations navigating similar transformations, focusing on:
- Seller Effectiveness & Field Execution:: Ensure sellers are working smarter, faster, and in place to execute on corporate strategy when engaging with customers
- Performance Insights: Uncover insights to understand what behaviours are behind pockets of success and areas of weakness
- AI Innovation in Action: Get a flavour of the latest AI innovations and what they mean for your field teams and customers
- Peer Exchange: Share experiences, exchange perspectives with industry peers, and take away ideas you can put into practice
Agenda
12:00 – 13:00 – Arrival & Lunch
13:00 – 13:30 – Welcome Session
13:30 – 16:00 – Sessions | Interactive Discussions
16:00 – Networking & Cocktails
Speakers

Brennan Peyton
Strategic Partner Manager
Brennan is the Strategic Partner Manager at Showpad and works with the Showpad Partner Community to deliver exceptional customer experiences. He has been at Showpad for 4 years and Previously worked as a Sales Manager, Marketing Manager and General Manager for Panasonic, Canon and Epson. In previous roles he managed field sales organisations and marketing for EMEA and has many years experience in leadership roles.

Dieter Jaspers
Director of Technology & AI and Partner
Dieter Jaspers is an enthusiastic B2B strategist with a dedicated focus on digital and AI. As Director of Technology & AI and Partner at BBC, he asks the right questions, translates input into tangible actions, and presents creative ideas with clear deliverables. Dieter embraces technology that truly helps companies reach their marketing & sales goals — and inspires teams to deliver the best possible results.

















