Seller competencies are more than a checklist — they’re your blueprint for building high-performing, coachable sales teams. Watch this virtual event to learn the six essential steps to implement competencies and make coaching more precise, ramp time faster, and sellers more effective.
What to expect:
- Build a high-impact competency framework — Learn how to identify the core behaviors that drive success on your team — and turn them into clear, coachable competencies that align with your sales strategy.
- Turn insights into tangible impact — Gain actionable advice on how to measure competencies across your team, uncover performance gaps backed by data, and build development plans that sellers and managers actually use.
- Learn from enablement experts — Get real-world examples and proven tips from two experienced enablement leaders on how to embed competencies into coaching, onboarding, and everyday execution.
Speakers

Katy Mahon is currently the Senior Revenue Enablement Program Manager at Showpad and has over 15 years of B2B expertise in sales, marketing, and revenue enablement across the financial and technology sectors. Her specialty lies in architecting data-driven programs that not only engage and excite but also foster lasting behavioral changes and drive significant financial impact. Renowned for her innovative strategies, Katy’s passion is operationalising enablement to enhance efficiency, effectiveness, and maturity in the field. Based out of Rutland, UK.
















