Croustico Achieves a 100% Decrease in Printing Costs with Showpad
Challenges Before Showpad
Competition was squeezing the market. Consumers had increasing access to fresh baked goods everywhere they went. Croustico by Vandemoortele decided to rebrand themselves to emphasize both their heritage and high quality products. The company dropped the Croustifrance branding and used the Croustico by Vandemoortele name to remind people of the company’s history.
Before Showpad, Croustico salespeople were stuck in the past. Marketing was sending paper newsletters to customers and sales was giving them hand printed operation manuals. Barely anything was digitized.
Results With Showpad
Showpad was the solution for Croustico by Vandemoortele. It gave them the opportunity to abandon all paper marketing and go 100% digital. Now customers can access marketing materials anytime, whether sales is in the room or not. Showpad became the key in keeping customers happy.
Because the company relies on operators to maintain the flavor and consistency of its products, the company uses Showpad to produce educational videos on an array of topics, such as how to decorate croissants. Showpad shows them how effective each video is by tracking each view.
Showpad was the solution for Croustico by Vandemoortele. It gave them the opportunity to abandon all paper marketing and go 100% digital.
The ROI of Showpad
When Croustico adopted Showpad, they cut all paper marketing costs, streamlined their messaging and created customized environments for every prospect. With the use of Showpad Experiences, Croustico could build selling experiences that were customized and interactive. Buyer/seller conversations became more effective. Showpad helped the company recreate its marketing message and supported the methods needed to thrive in the digital age.
“Now, all sales documents that are shared with customers are on Showpad,” Filip Eeckhout, Croustico’s International Marketing Manager said. “We can’t believe we worked for so long without it.”
About Croustico
As a manufacturer of bakery products such as baguettes, croissants, donuts, focaccias and cheese cakes, Croustico by Vandemootele has more than 100 years of experience in satisfying taste buds across 12 European countries. Founded in 1899 and based in Ghent, Belgium, the company doesn’t just sell supplies, it sells the skills needed to bring its products to life. Croustico aims to make it as easy as possible for consumers to bake their fresh bread products. After growing the Croustifrance brand for nearly 20 years, Croustico by Vandemoortele realized it needed a change.
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*Results from Forrester Consulting Total Economic Impact™ study commissioned by Showpad
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