Iain Masson

Iain Masson serves as Sales Director at Showpad. With 15 years of experience in data-led marketing technologies, Iain joined Showpad to lead the expansion of Showpad’s world-class sales enablement platform into new and emerging markets. Prior to joining Showpad, Iain was the VP EMEA at Truefit and scaled the business across Europe. Other notable roles including bringing Oracle’s Social Marketing platform to EMEA as well as leading growth teams at Experian. He is a proponent of big data and personalization across marketing and sales functions.