Yosr Melki Barro

With a multi-cultural background spanning continents, Yosr Melki is a construction engineer turned into a professional marketer. Having been a customer herself working on some groundbreaking architectural feats, Yosr has always been passionate about aligning the business around the customer. Today Yosr is charged in transforming Knauf Insulation in Western Europe from a product centric to into customer centric organization. A transformation that goes way beyond marketing processes and planning to fundamentally change the Knauf Insulation DNA itself.