Acquisition to strengthen Bigtincan’s investments and leadership in AI-powered Sales Enablement Automation and expand future capabilities of the Bigtincan Hub Platform
Boston, MA – November 29, 2017 – Bigtincan, the leader in mobile, AI-powered sales enablement automation, today announced the acquisition of Israel-based Contondo, Inc.
Contondo’s sales enablement automation tools focus on the discovery and classification of available sales and service content, while enhancing measurement and improving ROI. Contondo’s data science team and innovative core technology ensure additional capabilities to the Bigtincan Hub Sales Enablement Automation Platform and further strengthen Bigtincan’s leadership in the market.
“Contondo has created a powerful ontology using advanced data science to classify available content, as well as analyze alignment between content and pipeline to illuminate value,” said Aviv Ben Zeev, Contondo Co-founder and CEO.
According to Gartner, “digital sales content management (DCMS) applications encompass repositories, authoring tools, collaborative environments, and interfaces for publishing, versioning and presenting content, to help salespeople (both direct and indirect) efficiently and effectively develop and close business. These applications improve the delivery of internal- and external-facing content to salespeople, or improve engagement with prospects and clients, and increase win rates, deal velocity and deal sizes. They are most commonly used to support long-cycle B2B and B2C sales processes, but they also apply to transactional sales processes, such as detailing merchandisers on the retail selling floor.”
“Bigtincan sees specialized technology acquisitions like Contondo as a key strategy to accelerating our global business and further developing our SalesAI technology suite,” said David Keane, Co-founder and CEO of Bigtincan. “The data science team at Contondo has done amazing things and we expect to continue to add value to our platform.”
Bigtincan and Showpad merged in 2025; Contondo is now part of Showpad.
Media Contact: press@showpad.com