CSO Insights Fifth Annual Sales Enablement Study

Sales Enablement Trends

Sales enablement is slowly but steadily maturing. While many organizations leverage an enablement program in some capacity, some are still not realizing its potential.

Achieving Sales enablement success requires a formal, holistic approach. CSO Insights recently conducted its annual Sales Enablement Study to understand how organizations are implementing, executing, and analyzing their own strategies today.

Nearly one thousand Sales professionals completed the survey, providing insights into their use of enablement tools and resources, and how it’s influencing their overall Sales performance.