The New B2B Buyer Experience Report
When sales reps are solution providers, B2B buyers want to buy
B2B buying is changing, with longer paths to purchase and more complex deals. Creating better buyer experiences is key to establishing a closer and more trusting relationship with your buyers.
This report features exclusive new data to help you transform your sales team and prepare them for the future.
✓ How B2B buying has changed
✓ What next-generation B2B Buyers want from their reps
✓ Which marketing content is most effective
✓ How to assess your current sellers and initiate changes in the sales enablement process