The New B2B Buyer Experience Report
When sales reps are solution providers, B2B buyers want to buy
B2B buying is changing, with longer paths to purchase and more complex deals. Sales reps have an opportunity to re-position themselves as important resources to help buyers overcome challenges with solutions that save time and money. Creating better experiences is key to establishing a closer, and more trusting, relationship with your buyers.
This new Showpad report, “The New B2B Buyer Experience,” features exclusive new data to help you transform your sales team and prepare them for the future.
✓ How B2B buying has changed
✓ What next-generation B2B Buyers want from their reps
✓ Which marketing content is most effective
✓ How to assess your current sellers and initiate changes in the sales enablement process