Technology Sales Enablement
In the world of technology, the rate of innovation is rapid. With new solutions entering the market every second, marketers and salespeople need to rise above a lot of noise in order to stand out to buyers. The best way to do that? Deliver a great buying experience — the main reason many people choose a vendor. Enter Showpad.
Complex product offerings
Ensure your sales team always has instant access to the most updated product information.
Long buying cycles
Easily share relevant content and collaborate with all stakeholders throughout the buying cycle.
Measure the impact of content — and use that data to improve the effectiveness of future content.
Customer Success: IndigoVision
IndigoVision, a UK-based company offering a complete security solution to its clients, knew its Sales reps struggled to find the right content and, as a result, often created their own sales presentations. Find out how IndigoVision leverages Showpad to ensure its Sales reps can easily find and share the most accurate, up-to-date product information.
Customer Success: Harman International
Harman International is a global leader in connected car technology, lifestyle audio innovations, design and analytics, cloud services, and IoT solutions. Learn how Showpad has changed the way Harman reps present to customers and given the company’s marketing team insights into how content is used.
Case study: Optiv
Optiv, the largest comprehensive pure-play cyber security solutions provider, needed a sales enablement platform that would allow account managers to easily provide insight and value to clients. Find out how Showpad allows Optiv’s account managers to spend more time with clients, and less time downloading and managing content.
Simplify the sales process
Salespeople in tech often have to pitch multiple solutions with a wide array of features. To add even more complexity, salespeople often work with at least five decision makers, all with different needs and questions. Showpad allows you to simplify and tailor each presentation on the spot as the conversation evolves and collaborate with all stakeholders — both known and unknown — throughout the sales cycle.
Unite marketing and sales
Technology companies add new products and features constantly to keep up with the market’s ever changing expectations. With Showpad, marketers can easily share content about new or updated products with the sales team. That way, your salespeople are always ready with the most up-to-date information to share with prospects, even when they’re not fully trained.
Make it easy for partners
In order to grow quickly, technology companies often work together with a network of channel partners. With Showpad, all partners have instant access to the latest marketing content and training materials — so you never have to worry about how they’re presenting your brand in the field.
With Showpad, we can keep our sales team informed on our latest solutions and insights into our clients’ needs — all in one innovative user experience. The solutions fully represented in Showpad are selling at a much higher rate than those that only have content in a partner portal.
VP of Solutions Management, OPTIV