Measure content ROI
Do your content investments impact revenue?
Do you even know?
A report from CMO Survey found that a staggering 65% of marketers can’t quantitatively demonstrate the impact of their content.
But with the right enablement tool, your marketers will have insightful data to make intelligent, revenue-impacting content decisions. And who doesn’t love better content?
What will you be able to do?
Measure engagement
Understand which content is best used when. See how it drives (or isn’t driving) pipeline. Focus budget on the content with the most impact.
Provide content in context
Centralize your content in an easy-to-manage and accessible environment. Add training and guidance on how and when to use each piece of content.
Use data for your decisions
Combine data from across your channels with engagement insights. Start creating a revenue-driven content strategy based on facts, not guesses.
And the best thing is: your entire organization will benefit!
Higher productivity
You can expect a 25% productivity increase with centralized content management and automatic content updates.
Replace outdated or erroneous collateral quickly.
Improved effectiveness
See how and when teams use your content and how it impacts revenue through detailed seller and buyer engagement metrics.
Ensure sellers don’t go off message with buyers.
Better data quality
Connect Showpad to your CRM of choice and automatically log all sales activity. See how content performs at each buyer stage.
Build more of the things that are working.
Learn more about sales content management
Go beyond simply organizing content in one place.