The trend toward sales enablement has skyrocketed in the last few years as companies recognize how important it is to accelerating sales cycles and creating engaging buyer experiences.
Showpad’s sales enablement platform helps companies overcome challenges and align their sales and marketing teams to work more efficiently and effectively. But what kind of bottom-line impact does it provide?
We just received a definitive answer as part of a Forrester Consulting Total Economic Impact™ study commissioned by Showpad. Forrester Consulting, a leading global research and advisory firm, interviewed two of our clients to measure our platform’s bottom-line impact.
And it’s big.
Here are a few key takeaways from The Total Economic Impact™ of Showpad.
Forrester analyzed costs, including licensing, training and implementation, over three years and compared them to Showpad’s benefits to calculate a return on investment of 516%.
10% increase in sales productivity
Because Showpad helps put the right information at users’ fingertips, Forrester calculated the platform increases sales productivity and active selling time by 10%. No more searching unorganized shared folders for sales content or giving buyers outdated materials. With Showpad, the sales team can easily find, personalize and share relevant content from any device.
25% reduction in sales onboarding time
The Showpad platform streamlines onboarding, training and coaching to help new hires ramp up quickly. Forrester calculated Showpad reduces onboarding time by 25%, helping sales representatives generate revenue more quickly. Our powerful AI-driven training dashboard empowers companies to develop and deliver customized learning experiences, assessments, coaching and certifications directly to every rep. And because training materials are available on any device, new hires can access them anywhere, anytime.
25% increase in marketing productivity
Showpad is designed to help sales and marketing teams collaborate more efficiently to produce the content buyers need. The Forrester study showed the platform improves marketing team productivity by 25%. How? First, Showpad creates a centralized location for all sales collateral, making it easier for the marketing team to access, update and share materials. Secondly, the platform’s powerful analytics provide valuable insights to help marketers identify which content is most effective and has the biggest impact on revenue so they can focus on producing only the best, most relevant content for sales.
And that’s just the start.
Discover the other benefits of Showpad and hear straight from our customers when you access The Total Economic Impact™ of Showpad study from Forrester Consulting today.