Customer success stories — poweredby Showpad
Peruse our case study library to see how revenue teams drive results with AI amplifying their marketing, sales, and enablement expertise.



Teams like yours. Results to replicate.
Meet experts in your industry, who transformed how their companies win.
Wouter Bonte
Former Vice President of Global Sales at Barco
Kacie Parker
Director of Sales Enablement at Merative
Wouter Bonte
Former Vice President of Global Sales at Barco
Kacie Parker
Director of Sales Enablement at Merative
All customer stories

IFF
The secret ingredient: How biosciences giant IFF turns portfolio complexity into 27% higher deal value

ABB
How ABB Robotics built an enablement engine for 700 sellers in 43 countries

Solventum
When the corporate restructure of a global healthcare company creates a golden opportunity for enablement

Merative
After a series of M&As, healthtech company Merative personalizes outreach at scale with Showpad

Barco
How holistic enablement helped a 90-year-old visualization pioneer innovate for impact

Bruker
How a single marketing leader achieved 80% seller adoption of Showpad

PERI
How PERI scaled global operations from a homegrown app to high-impact enablement

Panasonic
Panasonic builds sales enablement from scratch — one industry vertical at a time

Stanley Black & Decker
Stanley Black & Decker drives immediate adoption by putting process before technology

Croustico by Vandemoortele
Croustico by Vandemoortele goes 100% digital to power a company-wide rebrand

J.M. Smucker
The J.M. Smucker Company improves sales efficiency with targeted buyer content

Saint-Gobain
Saint-Gobain centralizes content for 167,000 employees across 60+ countries

IFF
The secret ingredient: How biosciences giant IFF turns portfolio complexity into 27% higher deal value

ABB
How ABB Robotics built an enablement engine for 700 sellers in 43 countries

Solventum
When the corporate restructure of a global healthcare company creates a golden opportunity for enablement

Merative
After a series of M&As, healthtech company Merative personalizes outreach at scale with Showpad

Barco
How holistic enablement helped a 90-year-old visualization pioneer innovate for impact

Bruker
How a single marketing leader achieved 80% seller adoption of Showpad

PERI
How PERI scaled global operations from a homegrown app to high-impact enablement

Panasonic
Panasonic builds sales enablement from scratch — one industry vertical at a time

Stanley Black & Decker
Stanley Black & Decker drives immediate adoption by putting process before technology

Croustico by Vandemoortele
Croustico by Vandemoortele goes 100% digital to power a company-wide rebrand

J.M. Smucker
The J.M. Smucker Company improves sales efficiency with targeted buyer content

Saint-Gobain
Saint-Gobain centralizes content for 167,000 employees across 60+ countries
















