Sales Enablement for Consumer Packaged Goods

Sales Enablement for Consumer Packaged Goods

Competition in the Consumer Packaged Goods industry had been rising steadily throughout the years and the global pandemic has put even more pressure on already squeezed margins. With only minor differences in product offerings between brands, creating a better buying experience is a key differentiator in B2B sales.

CPG Trends Commercial Excellence

A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow at 4.1 percentage points faster compared to lagging companies. Bringing sales and marketing teams together and optimizing their cooperation is a core aspect of sales enablement tools.

Showpad helps you bring winning sales strategies to life with centralized, actionable analytics, with better cross-team alignment for the best customer experience by speaking with one voice throughout the customer journey and by uplifting sellers with targeted coaching and tools made just for them allowing them to win the hearts and minds of your customer.

Power your go-to-market engine with higher marketing agility and faster knowledge transfer to the sales team, and overcome some of the key challenges in your industry.

Squeezed Margins

Fierce competition and reduced market growth require CPG companies to differentiate further from competitors. Sellers need to provide added value throughout the buying cycle. Differentiate from the competition with data-driven insights tied into just-in-time training and on-brand communication.

High Buyer Expectations

Increased customer-centricity, a more informed buyer and limited customer face time push sellers to create a unique buying experience by leveraging new technologies and transitioning into consultative selling. Access to easy-to-digest learning gives reps invaluable insights.

Fast Production-to-Market Cycle

Getting to the market first is crucial in beating the competition. But with new products being launched almost weekly, marketers are under pressure to distribute relevant content fast so sellers can keep pace with each new product launch. Accurate analytics are crucial for an efficient content creation strategy.

Jacobs Douwe Egberts Logo for Case Study

Case Study: JDE Jacobs Douwe Egberts

Douwe Egberts (JDE) Professional, a maker of coffee, tea, and coffee machines, is a company located throughout Belgium, the Netherlands, and Luxembourg. It serves a global customer base with different needs and expectations. JDE Professional partnered with Showpad to deliver an interactive buyer experience. They use Showpad to organize digital content, making it easier for sellers to immediately access sales material. Read how Showpad streamlined the buying experience and helped JDE’s salesforce focus more on selling.

Get the most out of each meeting

Get the most out of each meeting

With only limited time with customers, it is crucial to make an impact. Sellers must stand out and get immediate attention with content that is visually appealing and personalized to buyers. Showpad Content turns your salespeople into efficient experts, allowing them to offer great buying experiences, no matter their time restraint or location.

Control brand and messaging

Control brand and messaging

Consistent branding and messaging are imperative as CPG companies scale quickly. Rapid changes can result in content pieces going off-brand, negatively impacting your messaging. Give your marketers control over their brand and content management and deliver a buyer experience that resonates with sellers and buyers alike through a central point of truth.

Create product experts

Create product experts

In a highly competitive industry, your sales representatives need to be subject matter experts and should be able to voice your company’s added value at each step in the buyer’s journey. The Showpad Platform prepares your sellers to be successful in the field with targeted sales training and data-driven marketing content that helps them guide buyers through any conversation.

Build a winning strategy

Build a winning strategy

Gain access to data-driven insights on which content your sales team uses and what resonates with prospects and empower your marketing team to make more strategic decisions regarding asset management. Analytics on how your clients interact with the provided content guide your sellers in closing deals and boosting revenue.