Why Now?

Why Now?

  • Rapid digitization and the shift to personalized customer conversations impacted Ecolab’s Global Animal Health BU.
  • Sellers struggled to find relevant, up-to-date content at the right time, especially since they were selling a wide variety of solutions.  
  • This resulted in less effective sales conversations and missed cross- and up-sell opportunities.
  • Likewise, Marketing found it difficult to get a unified and impactful message out without the ability to understand what worked in the field.

Why Showpad?

We empower the Global Animal Health team at Ecolab to build quality customer relationships through a powerful combination of content management and coaching. With Showpad, you get everything you need to wow buyers. All the information you need, right at your fingertips.

What Does Modern Selling Look Like?

Show Me More About Modern Selling
Sales Content Management
Sales Content Management

Start visualizing the impact of your marketing content on revenue with insights you can make actionable decisions from.

Sales Readiness
Sales Readiness

Is your team ready for Modern Selling? Coach them up to exceed buyer expectations with interactive content and testing.

Sales Effectiveness
Sales Effectiveness

Take your buying conversations to the next level with a data-driven and contextual center of excellence.

Buyer Engagement
Buyer Engagement

Deliver a dynamic, engaging customer experience with branded content spaces.

Sales Content Management
Sales Readiness
Sales Effectiveness
Buyer Engagement
516% ROI

516% ROI

Forrester analyzed the costs associated with Showpad (including licensing, training and implementation) against the platform’s benefits over the course of three years. They found the platform shows a return on investment of 516%.

25% Reduction in Onboarding Time

25% Reduction in Onboarding Time

The Showpad platform streamlines onboarding, training, and coaching, helping get new hires selling quickly. With scalable training materials available on any device, new hires can access what they need anywhere, any time.

10% Increase in Sales

10% Increase in Sales

Showpad puts the right information at every salesperson’s fingertips. The platform saves sales reps time by making relevant content easy to find, personalize and share on any device. Your sales team will get more effective, too: with Showpad, sales reps have the training, content, and support they need to exceed buyer expectations every time.

25% Increase in Productivity

25% Increase in Productivity

Showpad helps sales and marketing teams collaborate efficiently to produce the content buyers need. Our platform centralizes all sales collateral so it’s easy to access, update and share materials. Powerful analytics identify the most impactful content so marketing can focus on producing only the best, most relevant content for sales.

Trusted Around The Globe

Want to learn more about Showpad?

Contact us for a personal assessment of your enablement journey.