April 13, 2023

Three ways Showpad uncovers more answers from your data

In today’s data-driven business landscape, companies that can effectively use their data have a major competitive advantage. According to Forrester, businesses that use data to make decisions are 58% more likely to beat their revenue goals. Yet, 79% of companies say they struggle to take insight-driven action on their data in real time. 

Businesses are 58% more likely to surpass revenue goals when they make data-driven decisions.

Source: Forrester

Showpad’s enhanced Analytics and Insights dashboard goes beyond conventional data reporting. It delivers the answers you need from your analytics to make better business decisions and stay ahead of your competitors.

Uncover more answers from your data with Showpad in three key ways.

1. Ask the right questions

As much as 30-40% of daily data reports add little to no value. Common reasons for unused data are:

  • Lack of clear goals
  • Overwhelming raw metrics
  • Inability to translate reports into clear business actions 

“Data in its raw and most basic form is virtually worthless until we give it a voice by gleaning valuable insights from it.”

Source: McKinsey

To get more insights from your data, you have to take a step back and remind yourself why you’re using data in the first place: to find answers. But your data can’t give you the answers you’re looking for if you don’t start with the right questions.

Showpad Analytics and Insights makes it easy for sales, marketing, and enablement teams to get clear answers from their data. The dashboard’s question-first approach features straightforward reports defined by relevant questions for each role, tied to common business outcomes. 

  • For example, if you’re in enablement, you might ask, “What courses are reps completing?”

Each report is thoughtfully curated to address the most pressing questions asked by revenue teams. Showpad continues to develop and add new questions to the dashboards based on customer needs and over a decade of expertise in scaling sales enablement programs.

By asking the right questions from your data, you can make more informed decisions that operationalize your business goals and set you on a clear path to success.

2. Build a collaborative data culture

Data-driven companies grow at an average of more than 30% annually. Yet, a recent survey from NewVantage Partners found only 19% of organizations have an established data culture. Revealing a major opportunity and competitive advantage for those who do. 

30% average annual growth rate of data-driven companies.

Source: Forrester

To foster a collaborative data culture, start by making your data human-first. It should be easy for everyone to get the insights they need to make data-driven decisions that improve their work. 

Showpad’s Analytics and Insights dashboard streamlines and democratizes data across the go-to-market organization. The human-first approach of question-based reporting makes data approachable rather than overwhelming. Sellers, marketers, and enablement professionals can get immediate, precise, and clear answers by selecting real business questions pertinent to their roles. Insights are made instantly tangible — without having to trawl through sheets of raw metrics or wait for a response from a designated data lead.

3. Make data actionable

Many businesses have a disconnect between their analytics output and the actions they need to take. A key part of that disconnect is context

Without putting your data in the right context, you risk selectively choosing data points that support your existing ideas — and ignoring other information that may contradict them. This misrepresents the truth and can lead to misinformed decisions that stall growth.

  • According to Forrester, “Siloed insights teams typically overfocus on low-value customer behavior measurements such as site visits or email opens that, without context, don’t provide sufficient insight for building true customer connection.”

Before you can act on your data, you need to understand what your performance metrics mean in the context of your business and industry. Showpad’s Analytics and Insights dashboard provides auto-generated industry benchmarks that add necessary context to see the full picture. You can see how your performance compares against others in your industry and understand where you’re doing well and where to focus your resources to drive improvement. Showpad provides the actionable insight you need to identify these opportunities.

But to effectively pursue your business goals, you need to go beyond those insights and lean into action. Our dashboard generates recommended actions that help businesses reach their goals faster. Consider the following example scenario:

  • You’re a marketer keen to improve content quality and usage. 
  • You ask for a report of what content users are searching for and see several search terms do not return any results.
  • You look at the recommended naming conventions from Showpad to improve search success rate.
  • You implement the recommended naming conventions and see increased content usage that results in more marketing-influenced revenue.

Data is only as useful as the insights it provides. With these three ways, you can get more answers from your data to make better decisions that support significant and sustainable growth. 

Check out “How to transform your data into actionable insights” to learn more about turning raw metrics into valuable insights. Or, visit our demo page to see how Showpad eOS® — with enhanced Analytics and Insights — can give your sales, marketing, and enablement teams the answers they need to close more deals, faster.